Other series are considered domestic fantasy fulfillment for men, like The Helpful Fox Senko-san. Many of the calm storylines, while charming, are unfortunately dismissed as “cute girls doing cute things,” as is often the case for the series Non Non Biyori. While iyashikei can include works that feature elements of action or fantasy, the focus tends to be smaller and more mundane, and there’s a heavy emphasis on visually stunning settings. The genre first emerged as a response to the trauma following the Kobe earthquake and Tokyo sarin attack in 1995, when audiences craved a sense of safety from fiction. Iyashikei anime certainly isn’t new, but it is seeing an increase in popularity, thanks to its much-needed soothing effect on viewers. In signature series for the genre, like Flying Witch and Tamayura Hitotose, the focus shies away from action and romance, in favor of meaningful connections with family and friends, and finding joy in the minutiae of life. A growing number of shows, particularly in the iyashikei or “healing” genre of anime, are finally freeing their female protagonists from these outlandish pressures, and even better, taking their relationships seriously. Is there no justice for the waifus? When will it end?Īpparently, now.
Often they’re expected to be all of the above while also saving the world. Their storylines require them to be hyper-competent, hard to get (yet constantly pining for love), and again, super-sexy. Audiences want to see them be soft, sweet, funny, relatable, and of course, super-sexy.
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